Graphic Chip Shipments Slump, but Nvidia Takes Market Share from Intel, AMD
The U.S. recession and global downturn began affecting computer graphics chip shipments in a big way in the fourth quarter of 2008, as total GPU shipments dropped by 38.91 million from the third quarter, according to Jon Peddie Research. However, the quarter also presented some good news for Nvidia, which took a few points of market share from Intel and AMD. At the same time, AMD through its ATI graphics business increased its market share in the desktop segment.With consumers and businesses cutting back on desktop and laptops purchases in an increasingly recessionary environment, the number of shipped graphics processing units dropped by 35 percent between the third and fourth quarters of 2008, from 111.26 million to 72.35 million, according to a new report. The Jan. 29 report from Jon Peddie Research also said the decline affected all vendors, including Advanced Micro Devices, Intel, Nvidia, Matrox, SiS and VIA/S3, although some faced steeper market-share erosion than others.
Nvidia kept what the report describes as a "slight edge" (a 37.9 percent market share) in the desktop segment, while AMD raised its market share in the segment by 1.1 percent between the third and fourth quarters. Shipments of desktop units dropped 39.5 percent between the third and fourth quarter. Click here to see Panasonic Toughbook laptops with Intel's vPro technology. While desktops are more likely to feature multiple graphics boards in a single computer, the number of units shipped still remains higher than notebook units, at 37.45 million versus 34.89 million for the fourth quarter. Notebook unit shipments for the quarter were down 29 percent. Nvidia has been looking to expand its offerings in the notebook and netbook markets as well. The report credits "the worldwide financial market meltdown, the U.S. housing market meltdown, layoffs and media reports" as contributing factors in the sales decimation. It also features a prediction from Peddie: "We're forecasting a strong [third quarter] and [fourth quarter] for 2009 and bracing for what will probably be the worst [first quarter] and [second quarter] decline we've seen since the Internet bubble burst of 2000."