HP executives announced the company's EcoPOD, a containerized data center that can be deployed in 12 weeks, costs 75 percent less to build than traditional data centers and cuts energy cuts 95 percent.
executives are launching a new modular data center offering that can be
deployed and run at a fraction of the capital and power costs of a traditional
HP, which five
years ago joined a growing number of systems vendors
offering modular, containerized data centers with its POD (Performance
Optimized Data Center), unveiled its latest offering at its HP Discover 2011
event in Las Vegas.
240a-which HP officials also call the "EcoPOD"-is designed to enable businesses
to get a new data center more quickly, and run it at much lower costs than they
would with brick-and-mortar facilities, according to Mark Potter, vice
president and general manager of HP's Industry Standard Servers and Software
comparisons are stark, Potter said during a June 6 Webcast from the event. It
takes about two years to build a relatively small data center at a cost of $33
million, he said. It also costs about $1.54 million a year to power the
building, which usually has a PUE (Power Usage Effectiveness) rating of about
2.4. The PUE is a metric used to measure the energy efficiency of a building
based on a ratio of the amount of energy that comes into a building and how
much of that energy is actually used to run the systems. The closer to 1 that
score is, the better.
an EcoPod-which will be generally available in North America by the end of the
year-will cost about $8.3 million, will cost about $55,200 for power every year
and can be deployed in about 12 weeks. It will have a PUE of about 1.05, Potter
will be entirely self-contained, with the capacity for up to 4,400 servers in
up to 44 standard 50U racks, and will offer the same capabilities in 900 square
feet that traditional data centers have in 10,000 square feet. A key will
be the use of HP's Adaptive Cooling technology, developed in part by HP Labs.
The technology optimizes energy savings based on IT workloads, climate and
policy by adjusting cooling methods, including outside air. That enables
businesses to drive down energy costs by as much as 95 percent over typical
The new POD is
part of HP's larger Converged Infrastructure program, and comes at a time when
the rapid growth of data-driven in large part by Web browsers and mobile
computing-is increasing the demand on data centers, creating what Potter called
a "capacity crisis."
being forced to quickly adapt to this demand and the ensuing changes, and
waiting two years for an expensive and power-hungry data center won't work
anymore, he said. HP sees the EcoPOD-like its other modular data centers-as
able to fill a number of roles, including as a new data center, to add capacity
to an existing facility or for disaster recovery.
vendors-including IBM, Dell, SGI and Cisco Systems
-have similar offerings, the first
of which was Sun Microsystems' Project Blackbox, introduced in 2006. Potter
argued that despite the other offerings, HP's was the most complete, thanks to
its broad portfolio of product lines.
The ability to
deliver the technology quickly is key, Potter said, noting that in the fall of
2010, HP was able to deliver 40,000 servers to Microsoft in 22 PODs in nine
weeks for the software giant's expanded cloud-computing efforts.
the only ones with the experience to bring it all together," he said.