Four Steps to the Dynamic Data Center

By Ryan Shopp  |  Posted 2011-01-26 Print this article Print

Four steps to the dynamic data center

Step No 1: Automating and integrating service catalog and service request delivery

While a service catalog publishes standardized IT offerings, it is only as effective as the technology and processes it supports. Too often, enterprises are marred by multiple request portals and inconsistent procedures that leave internal customers confused and frustrated. Systems backed by e-mail communications and ticket applications feel like black holes because there is no visibility into status for users and an abundance of redundancies and time lags on both sides.

What's more, this lack of standardization creates a situation where every request is treated as entirely new, leading to a tendency to reinvent the wheel and an IT environment where inconsistency and unapproved configurations are the norm-and the cost of delivery is high.

The answer is to first empower users with self-service capabilities that create necessary structure and enrich the overall experience in such areas as incident management, knowledge management, support automation, labs on demand, service requests, and subscription and request fulfillment and provisioning.

Step No. 2: Ensuring process automation across the enterprise

Once the comprehensive, underlying service technologies are in place, companies can cross business units and domains in order to orchestrate processes beyond IT and into the departments and functions necessary for execution. All necessary tasks, communications and status can be facilitated, managed and viewed throughout the enterprise from a centralized location, delivering a single version of truth. This helps to coordinate and control work efforts. This also reduces the time it takes to provision physical server and virtual machines. It provides the necessary foundation for orchestrating service delivery across complex environments consisting of the cloud, service providers, suppliers and customers.

Ryan Shopp is a Senior Director of Product Marketing for CA. In this role, Ryan focuses on thought leadership, strategy, positioning, sales enablement and evangelism of one of CA's product portfolios. Ryan's 15+ years of domain expertise in IT infrastructure and management span leadership roles in marketing, product management and sales engineering for Dell, INS (acquired by Alcatel-Lucent), AT&T, EDS and startups such as Securityworks (acquired by Lumension), NetVMG (acquired by Internap), Centrata (acquired by Lontra) and AlterPoint (acquired by Versata). As a subject matter expert, Ryan has blogged and presented at numerous trade shows and events. Ryan earned a Bachelor's degree in Electrical Engineering from Texas A&M University and has multiple industry certifications. He can be reached at

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