IBM Expands Social Business Effort With New Services
Just ahead of Lotusphere 2012, which is expected to be a showcase for social business, IBM announced a set of new programs and services that expand Big Blue's social business strategy.Ahead of its Lotusphere 2012 conference, IBM announced a series of new programs, services and partnerships to continue to push forward the company's social business strategy. IBM launched its social business play in a big way at Lotusphere 2011, delivering new software and services to lay the foundation for its enterprise customers to take advantage of social networking and media to become truly social businesses. Now, with a Jan. 11 announcement, IBM has introduced a set of new efforts-including consulting opportunities, educational programs and workshops-to expand on its social business initiative.
"The opportunity to transform into a social business can be stunted without a focus on engagement, culture change and policy," said Alistair Rennie, general manager of Social Business at IBM, in a statement. "Social technologies, when combined with the right skills and culture, can truly unlock the potential of people within the organization to collaborate, innovate, make smarter business decisions and ultimately drive their bottom line."
- Strategic consulting from IBM Global Business Services to help organizations better understand their current adoption of social business tools for both internal and external purposes and to help articulate how social business accelerates and alleviates business challenges.
- Global educational and mentorship programs for clients and business partners on how to become effective community managers, the fastest growing job in social, while increasing employee engagement over top, line-of-business communities on the social software platform.
- Technical certification programs that help customers and business partners validate and demonstrate their skills through assessment exams and training resources so they can plan for and perform the installation, configuration and day-to-day tasks associated with ensuring the smooth and efficient operation of social software solutions.
- Social Business Agenda workshops at IBM's Virtual Innovation Center providing immediate access to discussion forums focused on the benefits of becoming a social business, providing clients and business partners with case study examples of successful social businesses, and helping them to develop an agenda for driving social adoption.