IBM Launches Smarter Commerce Strategy
IBM has launched a new top-level initiative known as "Smarter Commerce" that will leverage $2.5 billion in acquisitions to deliver an end-to-end commerce solution for customers.IBM has launched a new initiative called "Smarter Commerce" that draws upon Big Blue's software and services expertise to define a new market to meet new commerce challenges clients are facing in today's social media and mobile computing landscape. Under this initiative, IBM announced new software and the creation of a new consulting practice dedicated to the emerging category of smarter commerce, which is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace.
Craig Hayman, general manager of IBM Software Industry Solutions, told eWEEK the Smarter Commerce effort began two years ago and is "the amalgamation of $2.5 billion in acquisitions we made in 2010, along with some organic technology we put in."
- A new global business services consulting practice offering deep insights into Smarter Commerce.
- New cloud analytics software that enables companies to monitor their brands presence in real time through social media channels to better assess the effectiveness of new services and product offerings, fine-tune marketing campaigns and create sales initiatives in real time.
- Software that automates a company's ability to design and deliver a personalized shopping experience, campaigns and promotions on new services and products online, or through mobile devices.
- An "IBM University" that will provide educational resources for sellers and partners to build the job skills required for the Smarter Commerce marketplace.