Inside MySpace.com

 
 
By David F. Carr  |  Posted 2007-01-16 Email Print this article Print
 
 
 
 
 
 
 

Booming traffic demands put a constant stress on the social network's computing infrastructure. MySpace developers have repeatedly redesigned the Web site's software, database and storage systems in an attempt to keep pace with exploding growth—the s

Booming traffic demands put a constant stress on the social networks computing infrastructure. Yet, MySpace developers have repeatedly redesigned the Web site software, database and storage systems in an attempt to keep pace with exploding growth—the site now handles almost 40 billion page views a month. Click here to read more about how MySpace handles its data load. Most corporate Web sites will never have to bear more than a small fraction of the traffic MySpace handles, but anyone seeking to reach the mass market online can learn from its experience.
Story Guide:
  • A Member Rants: Fix the God Damn Inbox!
  • The Journey Begins
    Membership Milestones:
  • 500,000 Users: A Simple Architecture Stumbles
  • 1 Million Users: Vertical Partitioning Solves Scalability Woes
  • 3 Million Users: Scale-Out Wins over Scale-Up
  • 9 Million Users: Site Migrates to ASP.Net, Adds Virtual Storage
  • 26 Million Users: MySpace Embraces 64-Bit Technology
  • Whats Behind Those Unexpected Error Screens?
    Also in This Feature:
  • The Companys Top Players and Alumni
  • Technologies to Handle Mushrooming Demand
  • Web Design Experts Grade MySpace
  • User Customization: Too Much of a Good Thing?
    A Member Rants: "Fix the God Damn Inbox!"
    On his MySpace profile page, Drew, a 17-year-old from Dallas, is bare-chested, in a photo that looks like he might have taken it of himself, with the camera held at arms length. His "friends list" is weighted toward pretty girls and fast cars, and you can read that he runs on the school track team, plays guitar and drives a blue Ford Mustang. But when he turns up in the forum where users vent their frustrations, hes annoyed. "FIX THE GOD DAMN INBOX!" he writes, "shouting" in all caps. Drew is upset because the private messaging system for MySpace members will let him send notes and see new ones coming in, but when he tries to open a message, the Web site displays what he calls "the typical sorry ... blah blah blah [error] message." For MySpace, the good news is that Drew cares so much about access to this online meeting place, as do the owners of 140 million other MySpace accounts. Thats what has made MySpace one of the worlds most trafficked Web sites. Read the full story on Baselinemag.com: Inside MySpace.com Check out eWEEK.coms for the latest news, views and analysis on servers, switches and networking protocols for the enterprise and small businesses.
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    David F. Carr David F. Carr is the Technology Editor for Baseline Magazine, a Ziff Davis publication focused on information technology and its management, with an emphasis on measurable, bottom-line results. He wrote two of Baseline's cover stories focused on the role of technology in disaster recovery, one focused on the response to the tsunami in Indonesia and another on the City of New Orleans after Hurricane Katrina.David has been the author or co-author of many Baseline Case Dissections on corporate technology successes and failures (such as the role of Kmart's inept supply chain implementation in its decline versus Wal-Mart or the successful use of technology to create new market opportunities for office furniture maker Herman Miller). He has also written about the FAA's halting attempts to modernize air traffic control, and in 2003 he traveled to Sierra Leone and Liberia to report on the role of technology in United Nations peacekeeping.David joined Baseline prior to the launch of the magazine in 2001 and helped define popular elements of the magazine such as Gotcha!, which offers cautionary tales about technology pitfalls and how to avoid them.
     
     
     
     
     
     
     

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