Intel Wants to Be the Chip for All Reasons

By Chris Preimesberger  |  Posted 2011-10-02 Print this article Print

Intel's ultimate goal is to be the microprocessor that's inside every part of the data center.

During its 43 years in business, Intel, the Santa Clara, Calif.-based processor maker, has built an international reputation based on making high-quality x86-type processors for uses that generally involve personal computers, enterprise servers, storage arrays and other familiar IT machines.

Now, as the proliferation of various types of other connected devices explodes into all corners of the globe and spreads over all income levels, more chips-and more powerful variations thereof-are going to be needed to carry these ever-increasing data loads and deliver them in a timely fashion. This includes thousands of devices that are not known for being in Intel's marketing sweet spot.

For example, Intel is just beginning to supply chips for tablets and phones-by far the world's fastest-selling IT items. When addressing Intel's investors earlier this year, CEO Paul Otellini said: "There's been so much written about tablets that I don't know where to start, except to say we're on track.

"We're tracking 35 designs on multiple operating systems. Some are shipping now with Windows. We're demonstrating some Android devices now. The tablet race is nowhere near finished. No one really knows the size of this market, but it's real clear that everyone's putting energy into it."

Otellini also said that, thanks to a well-ballyhooed partnership with Nokia that blew up in February 2011, Intel won't be powering smartphones until sometime in 2012. He stated: "We have freed up those [Nokia] resources and turned that design into a form factor/reference design. We're shopping that now to a number of manufacturers ... and we've had good success. You'll see the first Intel-based phones [using new Medfield chips] in the market the first part of next year. ... In hindsight, Nokia was the wrong partner to have picked."

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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