The Media Flow Publisher application allows content providers to simultaneously deliver high-quality video content to various types of devices.
Juniper Networks introduced Media Flow Publisher, an
application that would facilitate delivery of high-quality video online, the
company said Oct. 14.
The Media Flow Publisher application must be deployed in
conjunction with the company's Media Flow
Controller, Juniper's content
delivery and caching software for rich media content.
"Delivering content to multiple devices over the Internet or
unmanaged networks requires a different approach than that of traditional TV
and VOD," said Rajan Raghavan, vice president and general manager of Juniper's
Content and Media Business unit.
To address the variables in device capabilities and
connection quality, cable operators, Internet Protocol Television providers and
content producers and distributors need
to use adaptive bit-rate streaming to ensure a smooth viewing experience for
online video, Juniper
Customers can use Media Flow Publisher to segment the video
stream and package the content for delivery. The application can handle
metadata publishing and translating the content into an adaptive stream format
required for adaptive bit-rate delivery.
Media Flow Publisher supports major adaptive streaming
formats, including Apple's apple http, Adobe's dynamic streaming and
Microsoft's smooth streaming. It can also convert content between these
formats. It also supports up to five times the scale of traditional adaptive
streaming encoders, Juniper said.
By performing these various publishing tasks, Media Flow
Publisher can eliminate the costly, specialized adaptive encoders and servers
to accomplish each function, as well as the skilled operators to deploy the
hardware. Publishing and delivery of multiple video streaming formats are consolidated
onto a single platform, which lowers costs and allows customers to be more
efficient when delivering the content to multiple devices, Raghavan said. This enables
customers to monetize the video content much more easily, he said.
Delivering premium content to multiple devices--not
a tremendous opportunity, but a costly and difficult undertaking, according to
The demand for premium online video content
spurred in part by the growing popularity of tablet PCs, mobile devices with
large high-resolution displays and high-definition screens. Customers can get
on a wireless network or connect to their cellular provider's data network
practically everywhere, making it much easier to view entertainment content
over the air.
The new application complements and extends the Media Flow
Controller, part of the Media Flow system
, which maximizes content
delivery performance, scale, and efficiency, said Juniper. Flow controller
optimizes cache storage efficiency using hierarchical caching. The Media Flow
Controller can be deployed on standard x86-64 servers or purchased
pre-installed on the VXA Series Media Flow Engines. The Media Flow Publisher,
available now, is an optional add-on for existing and new customers.