MicronPC Becoming MPC Computers

PC maker hopes to distance itself from its former parent company, memory chip maker Micron Technology.

As predicted, MicronPC LLC is changing its name to MPC Computers next year in hopes of clearing up some of the confusion with its former parent company, Micron Technology Inc. MicronPC, a privately held company that was bought by Gores Technology Group in June 2001, ranks among the top 10 global PC makers according to recent reports from Gartner Group Inc. and International Data Corp., said Elissa Reid, the companys PR director. Micron Technology is a maker of memory semiconductors.
Reid said MicronPC, of Nampa, Idaho, will transition to the MPC name over the first six months of 2003, during which time both names will be used on products and in corporate communications. In addition, the companys URL will change from micronpc.com to buympc.com, although the old URL will bring customers to the new site over the next three years, according to MicronPC. "Its a natural progression in our move as a private company," Reid said. The company, with about 1,000 employees, targets governmental agencies and small and mid-sized businesses through both direct orders and via resellers. Since being bought by Los Angeles-based Gores, MicronPC has posted four consecutive profitable quarters.