Microsoft Tools Group Set to Tap MySpace Generation

 
 
By Darryl K. Taft  |  Posted 2007-04-18 Email Print this article Print
 
 
 
 
 
 
 

The company's Developer Division is preparing to launch an effort to empower nonprogrammers to manipulate code and create mashups.

Microsoft is prepping a new service from its Developer Division to attract the MySpace.com generation. In a little more than a month, Microsoft is slated to unveil a new effort from the companys Non-Professional Tools Group. John Montgomery, a program manager on the team, has been tasked with coming up with new ways to empower nonprogrammers to be able to customize their experiences on Microsofts platform technologies. That effort is coming to a head, officials of Microsoft, based in Redmond, Wash., told eWEEK.
"For people who dont necessarily know programming—you might call them the MySpace generation of people…There are a lot of people who spend a lot of time online and theyre not just consuming information," said S. "Soma" Somasegar, corporate vice president of Microsofts Developer Division, in an interview with eWEEK.
For instance, Somasegar said, five years ago we lived in a world where some people would publish information and the vast majority of people said they wanted to consume information. "Today people are saying they want to consume information, but at the same time they want to create experiences that make sense to them and that they can share with friends and family," he said. "MySpace page customization is all about that. People want to be able to express their individuality or their thoughts or their feelings online." Indeed, Somasegar said he believes people want to be able to take a couple of different Web services and do mashups in a simple way. "People want to be able to take a game that they like, but maybe they dont like the sound effects and they want to tweak that," Somasegar said. "So people want to create things that are unique to them and they want to share them. But these people dont know programming. They may not want to know programming. We dont know how much they want to know about programming, but we do know they want to create these experiences. So we want to provide a tool or an environment" that would easily allow that, he said. Guru Jakob Nielsen offers advice on designing applications for usability. Click here to watch the video.
The goal of this latest effort is to enable everyday users to customize their experiences on the Microsoft platform, and to help them to easily go forward and learn more about programming if they so choose. The project will be another in Microsofts growing list of initiatives designed to empower nonprogrammers to learn more about how to make software work the way they want it to. Microsoft also offers an Express entry-level line of its Visual Studio development tools, and recently announced a Beginner Developer Learning Center site that aims to teach nonprogrammers how to build applications. "Our original vision behind this issue, and behind Express and the whole nonprofessional developer market, was there is this MySpace generation that exists and as they grow older and they enter the work force, theyre going to demand the same level of customization out of their operating system and their applications that they currently see on MySpace and Facebook and all of the other tools they use," said Prashant Sridharan, product manager for Visual Studio at Microsoft. "Theyre not necessarily going to become programmers or computer scientists, but theyre going to expect that their operating system and their applications will be malleable to some extent." So the genesis of Microsofts Express tools is in line with the philosophy of empowering nonprofessionals, "but Express is really about programming. Its about learning the fundamentals of programming—even though some of those fundamentals are hidden from you; you still have to know those fundamentals of programming," Sridharan said. Thats really what the Beginner Developer Learning Center is all about—introducing people to those fundamentals of writing code that they may not be able to find elsewhere, Sridharan said. "And weve just published some For Dummies books on the Beginner Developer Learning Center and were bringing more content there. But there is a conceptual leap that youre going to [need to make in order to] get in and write VB [Visual Basic] or C# code. There are a lot of people that arent going to make that conceptual leap." Somasegar said if people know for a fact that they want to learn programming and they want to start coding, then Express is their best bet. And the Beginner Developer Learning Center provides information that gets you started with Express, he said. However, it remains to be seen whether this is a continuum, Sridharan said. "Whether folks who start out building mashups will eventually graduate [to] becoming programmers remains to be seen," he said. "I think some subset of them will. But the vast majority of them will still be customizing their OS and their applications. And thats totally fine. Putting people in charge of the information that they get, and how they synthesize that information, I think is important." Some of Microsofts Nonprofessional Tools staff members will be at the upcoming Maker Faire event put on by OReilly Medias Make Magazine. The event will take place May 19-29 San Mateo, Calif. Last year at the 2006 event, Microsoft put on a display about how companies were using Visual Studio Express in innovative ways. It is unclear whether this year Microsoft will show off anything related to this current project, but it seems unlikely, as Somasegar said the company would not be ready to talk about the project officially for another month or so. The project, which Montgomery first blogged about in January of 2006 under the now-defunct code name of Tuscany, has big potential for Microsoft and possibly for the industry if it can help bring more people to the programmer ranks. Click here to read more about Montgomerys first discussion of the project as part of Microsofts efforts to determine how its Visual Studio Live software-as-a-service strategy can be applied to its developer business. "Its huge in that there are more people that want to do this kind of thing," Somasegar said. "MySpace will tell you there are millions of people who do something or other with MySpace every day. To me, everybody who does that is a potential user of this [Microsoft project]. So from just a numbers perspective its a huge deal. But a very small percentage of those people will graduate to the next level and say they want to learn programming. But for those people who do want to move into programming, we want to make the transition as easy as possible." Check out eWEEK.coms for the latest news, views and analysis on servers, switches and networking protocols for the enterprise and small businesses.
 
 
 
 
Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.
 
 
 
 
 
 
 

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