Microsoft to Provide Advertising for CNBC Web Site
Microsoft will deliver ads based on what the user is viewing for CNBC.com.SEATTLE (Reuters)Microsoft Corp. said on Monday it would be the exclusive provider of display and contextual advertising for the Web site of business television news channel CNBC. The agreement takes effect immediately, with Microsoft delivering contextual ads, which are based on what the user is viewing, for CNBC.com later this month. Display ads will start in March.
CNBC.com draws 2.6 million visitors a month, many of whom, according to Microsoft, represent a "high-quality" audience that advertisers are eager to reach.