IT Infrastructure: Microsoft's Path to Long-Term Success or Failure: 10 Decisive Factors

By Don Reisinger  |  Posted 2012-04-20 Print this article Print
Windows 8

Windows 8

Microsoft has put a lot of its future success or failure on the back of Windows 8. The operating system is a major departure from its predecessors and could be the platform that finally makes Microsoft a serious player in the tablet market. If Windows 8 succeeds, Microsoft can all but ensure its success for several more years at least.
There was once a time when Microsoft couldn't be beaten in the technology market. It was always able to find a way to attract customers and overtake all competitors no matter what market it entered. Microsoft prevailed in the browser market, in the productivity space and in the operating system ecosystem from the early days of the PC revolution. But those days are long gone. Microsoft is now trailing far behind Google and Apple in the mobile market, and even Microsoft Office is under attack at the hands of Google Docs, Zoho and countless other online applications. Even Windows, which was once viewed as unassailable, has been giving up some ground to Mac OS X as Apple's products continue to gain popularity. Simply put, Microsoft just isn't as dominant as it was years ago. Still, there are several factors at play that could help determine the company's chances of long-term success or failure. Here, eWEEK examines those factors that will drive the point home that it needs to make smart moves to avoid further losses of market influence.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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