Dell's focus on small and midsize businesses is again apparent in its introduction of a new portfolio of PowerEdge server systems designed for those businesses with limited IT budgets. Among the new Dell systems are four energy-efficient, quick-setup servers and a line of uninterruptible power supplies.
During Dell's Aug. 27 earnings call, chief financial officer
Brian Gladden fielded several questions about the
mobile phone prototype Dell had delivered to China Mobile
remarking that he didn't much care to dwell on the phone. "From
our standpoint, we're spending an awful lot more energy on the enterprise side
of our business than on launching phones
," said Gladden.
Now, Dell is making good on the promise to focus on its
On Sept. 9, Dell introduction of a new product portfolio for
small and medium businesses, a market of particular interest for Dell and one
that follows its March introduction of 14 enterprise products that included
servers, workstations and storage systems.
Included in the new SMB portfolio are four, eleventh-generation
Dell PowerEdge servers and a line of uninterruptible power supplies (UPS)
"The mantra of Dell is around choice," said Sally Stevens, vice
president of platform marketing for Dell, referring to the four new servers.
The PowerEdge T110 and T310 are both tower servers. Stevens
dubbed the T110 "My First Server," emphasizing its good fit for very small
companies just taking their first step toward needing a server. It's a
plug-and-play server in a desktop-size chassis that offers security and basic
systems management. It also offers the ability to add external eSATA (external
Serial ATA) storage directly to it, to simplify the transition of data from a
desktop to a first server.
The PowerEdge T310, by contrast, is a one-socket tower
server for growing, larger businesses. It offers DDR3 (double data rate 3) memory,
advanced systems management options, and the ability to support up to four hard
drives in its chassis. It's designed to be quiet and have the option of
existing out in a retail or office space. It also offers an optional
interactive LCD screen on its front for easy monitoring, and it's 65 percent
more energy efficient than its predecessor.
The PowerEdge R210 is more of a first-rack server. Stevens
called it "the cute server," and its 15.5-inch chassis depth makes that not
seem a ridiculous descriptor. Its tiny size is meant to accommodate businesses
where space is at a premium - a business might have a more difficult time
deciding where to put the water cooler than this tiny server - and it
additionally boasts the smallest energy footprint of any Dell PowerEdge server.
It's 88 percent more efficient than the previous-generation model.
It features DDR3 memory, and like the T110 it accepts eSATA
storage for easily transferring information. And like the T110 and the T310,
the R210 features the new Intel
Xeon 3400 series processor, which the chip giant just introduced Sept. 8.
These Xeon 3400 processors are based on the Nehalem microarchitecture
Finally, the PowerEdge R510 is a 2-socket, 2U (3.5-inch)
multi-purpose rack server for mid-size enterprises and remote offices with a
balanced need for internal storage and redundancy. It features a chassis with a
depth of 24 inches. It's also energy optimized, and unlike the others features
Intel Xeon 5500 series processors, plus DDR3 memory. Customers can choose a 4-
or 8-hard disk drive chassis.
All four PowerEdge servers will be available starting later
in September for a starting price of $599.
The UPS models, 28 in all, are built to run at a 95 percent
or greater efficiency rating and offer tool-less racking, networking cards for
remote monitoring and short depths, enabling them to be put into computer
closets with 2-post racks. The UPS models will be available in October, starting
With its new offerings, Dell is looking to meet the needs of
businesses of all sizes, from the smallest looking for simplicity, mid-size
businesses with a more intense need for reliability, and growing businesses
wanting assurance that their data is protected at all times.
"Small and medium businesses around the world are looking for
technology solutions that deliver more security, greater reliability and lower
operating costs," said Steve Felice, president of Dell's Global Small and
Medium Business unit, in a statement.
"With today's announcement, Dell is even better positioned to
help our customers be more efficient so they can spend more time growing their
business and less time managing their IT investments."