Novell Shows Two-Pronged Approach to Helping Customers

By Peter Galli  |  Posted 2007-03-19 Print this article Print

In his first keynote speech as Novell president and CEO at his company's annual BrainShare conference, Ron Hovsepian presents his vision for the company, while explaining its controversial deal with Microsoft.

SALT LAKE CITY—In his first keynote speech as Novell president and CEO at his companys annual BrainShare conference here, Ron Hovsepian presented his vision for the company, while explaining its controversial deal with Microsoft. Hovsepian started off by sketching the current market trends, including virtualization, which gives developers the opportunity to not have to rewrite their applications. Commoditization, he said, is another enabling trend. "But simplification is the most important trend, with interoperability and standards and automation all at the heart of simplification," he said.
On the opportunity front are lowering cost, mitigating risk and managing complexity, said Hovsepian, who then addressed how Novell plans to help customers address all this with its two-pronged strategy.
Red Hat plans a Linux desktop offering "for the masses." Click here to read more. "The first prong of the strategy involves delivering enterprisewise Linux to customers, with a desktop-to-data center offering that positions customers with a platform for growth and innovation," he said. The second prong of Novells strategy focuses on enterprise management services, which includes supporting open-source and mixed environments; working with others to allow integrated, interoperable solutions; and providing simplified management, he said. "But we are not going to try and be everything to everyone. We will work with our partners to provide the most comprehensive solutions and services possible. We have to enhance our business model in terms of how we serve you, our customers, as well as in terms of how we deliver products and services through the broad ecosystem, which is critical, as is specialization," he said. The recent deal with Microsoft is an ecosystem change for Novell, and "this deal was done for one reason—the customer. This was all about driving customers to make their lives easier, and about interoperability. This is a customer-driven move, and we will remain customer-focused," he said. Jason Brooks claims Novell and Microsoft have much to prove. Click here to read why. On the product announcement front, Hovsepian announced the public beta for Novell Open Enterprise 2, which brings virtualized NetWare and domain services for Windows, as well as full 64-bit application support. GroupWise has also been enhanced, with Novell teaming to allow messaging and videoconferencing within that environment, Hovsepian said. In addition, he announced Novell Identity Manager 3.5, with its tighter integration for authentication and single-sign-on capabilities. Also announced was Sentinel 6 from Novell, Novell ZENworks Configuration Management and Novell ZENworks 7.2 Linux Management, as well as Service Pack 1 for SUSE Linux Enterprise 10 and the SUSE Linux Enterprise Thin Client. Check out eWEEK.coms for the latest news, views and analysis on servers, switches and networking protocols for the enterprise and small businesses.
Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at


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