Oracle Defines On Demand Program for ISVs

The move enables the thousands of small and midsize ISVs that develop applications around Oracle's E-Business Suite to sell their software as a hosted service.

Oracle Corp. is paving the way for third-party applications vendors to offer their customers the benefits of Oracles infrastructure software without the hefty price tag.

The Oracle On Demand for ISVs program, announced last week, enables the thousands of small and midsize ISVs that develop applications around Oracles E-Business Suite to sell their software as a hosted service.

In the program, Oracle, of Redwood Shores, Calif., will provide setup and maintenance of the Oracle application server and management tools, as well as monitoring, security and upgrades. ISVs will host their own applications.

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"Typically, its only been the Amazon.coms of the world that can afford this type of infrastructure," said Bjorn Espenes, president and CEO of Infopia Inc., in Salt Lake City. Infopia, which makes e-commerce-enabling software, is using Oracles On Demand program to provide 24-hour support and maintenance to its 120 customers.

Prior to adopting Oracles On Demand infrastructure, Infopia pumped $300,000 and more than three years into running its own data center to host its customers applications. It turned out to be a losing proposition.

"Were really good at writing software but really bad at managing data centers," said Espenes.

Click here to read about Oracles new hire of former Hewlett-Packard exec Juergen Rottler to lead the companys On Demand charge.

The On Demand offering from Oracle is geared primarily toward ISVs that do not have the financial wherewithal to offer their own hosted applications to customers. Oracle primarily expects ISVs that develop vertically oriented applications for the E-Business Suite—retail, for example—to be the ones most interested.

Its likely that some ISVs will compete with Oracle, but, according to Paige ONeill, senior director of Oracle On Demand, in most cases, there wont be an issue since the ISVs are so vertically aligned.

The potential glitch in the On Demand offering is that customers may have to deal with more than one vendor to solve issues—a situation Infopias Espenes said he is avoiding by structuring his contracts with customers so that his company takes responsibility for the infrastructure.

"If there are issues, [customers] come to us, and we go to Oracle. Dealing with a small business and putting them directly to Oracle—that wouldnt work," Espenes said. "We have the relationship with the customer. It gets so intertwined.

"You have the Oracle infrastructure, then the application layer on it and our applications that run on top of it ... with dozens and dozens of other applications tied in—and tied in with the customers legacy system. There are a lot of different moving components. Just to figure out which moving components problems reside in—thats something we have to do."

Oracles income has grown on database software sales. Click here to read more.

Oracle began offering a hosting service more than four years ago under the name Oracle Business Online. A year later, it became Oracle Outsourcing. About six months ago, the company updated the name to Oracle On Demand and increased marketing and development resources for it.

Oracle offers On Demand apps for ISVs

$2,000 per processor/per month buys Oracle database, Oracle Enterprise Manager, Internet Developer Suite, hardware and other management tools; setup and maintenance by Oracle, using its computers

$1,000 per processor/per month buys Oracle Application Server, Configuration Management Pack, hardware and application server management tools

$10 per user/per month buys Oracle Collaboration Suite for e-mail, file management and Web conferencing.

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