Polycom and IBM are teaming up to showcase a prototype home high-definition video conferencing product at CES. Video conferencing and telepresence products are seeing growing adoption in the business sector as a way of cutting travel expenses. Now vendors such as Polycom and Cisco Systems are looking to move their technology into the home, where they will compete with the likes of Skype.
Polycom will be teaming up with IBM at
the Consumer Electronics Show to demonstrate a high-definition video conferencing
system aimed for the home.
Video conferencing and immersive telepresence technology is becoming
increasingly popular in the corporate world as businesses look for ways to trim
expenses, including travel costs.
That arena is getting increasingly competitive, as illustrated by Cisco
Systems' intended $3.4 billion acquisition
of rival Tandberg
and Logitech's $405 million purchase
of LifeSize Communications.
Those competitors are now looking at the
consumer sector. Along with Polycom's plans, Cisco reportedly intends to roll
out a consumer version of its TelePresence offering in 2010. Both would face
heavy competition from Skype.
Jeff Rodman, Polycom co-founder and CTO,
said what the company will be showing at CES, which runs Jan. 7 to 10 in Las
Vegas, is a prototype of a product that Polycom is
At CES, IBM will have a home situation
set up to demonstrate its smarter home tools and cloud management capabilities
for such consumer technologies as video on demand, video streaming and gaming,
Rodman said in an interview. Polycom officials saw this as an opportunity to
include consumer-focused video conferencing in the demonstrations.
Rodman said there is growing interest in bringing video conferencing and
telepresence technology into the home. As employees experience the benefits of
such capabilities in their work environments, they begin to see how they can
benefit from them at home, he said. And once consumers get a taste of the
technology, they usually are anxious to have it in their homes.
"The whole intersection between the home space and the business space
is very interesting to us, both as a company and as individuals [who work in an
office]," Rodman said.
Cost and reliability are key in bringing video conferencing into the home,
he said. The growth in affordable, high-performance HD television screens and
the relatively low cost of technology are helping make it a reality. A reliable
connection, ease of use and support are areas that IBM
can help address, he said.
The system has to be simple enough "so that a 4-year-old girl can use
it to dial a friend," Rodman said.
Polycom is not talking about specifics for any future products-no details
are being released on planned names, products or release dates, he said.
However, it is an area that Polycom is serious about, according to Rodman.
So are other companies. Online auction pioneer eBay in November 2009 sold 70
percent of Skype to an investor group that includes Silver
Lake, Joltid and affiliated parties,
the Canada Pension Plan Investment Board, and Andreessen Horowitz, for $2.75
In addition, Skype announced Jan. 5 that it is working with LG and Panasonic
that will launch in the middle of the year, enabling the company's
technology to make the jump from PCs to high-definition television sets.
Cisco in December used the holidays to show how its TelePresence product can
be used by consumers. Cisco ran its Christmas Connections contest to unite
three elderly sisters-two in Australia
and one in Virginia-and their families via TelePresence for a holiday dinner.