Pressure on Sun Rises as Earnings Continue Slide

By Matthew Hicks  |  Posted 2004-04-15 Print this article Print

The company must prove that recent operations and strategy shifts will pay off, or it risks eroding its stature further as a leading tech company, analysts say.

After posting another quarter of poor earnings, Sun Microsystems Inc. faces more pressure than ever from both shareholders and IT customers to prove that it can recover the position it once held as a prospering computer company, technology analysts said on Thursday. While Sun has begun taking many of the right strategic and business operations steps to recover from its slump, analysts said the Santa Clara, Calif., company still must prove that such changes as greater support for x86-based systems and the settling of its long-standing feuds with Microsoft Corp. can improve its financial picture. On Thursday, the company posted a loss of $760 million for its fiscal third quarter on revenues of $2.65 billion. "The bottom line is, wherever it comes from, Suns running out of time to prove that [it] can make money," said Gordon Haff, a senior analyst at Illuminata Inc., of Nashua, N.H. "They havent run out of time yet, but there is a recovery going on and others companies are doing better, but Sun is not."
Analysts agreed that Sun, despite growing financial losses, is far from bankruptcy or insolvency. The company has billions in cash and has taken steps to shore up business. The biggest was its $1.6 billion settlement of antitrust and patent issues with Microsoft, an agreement reached earlier this month that included plans for the two companies to collaborate on technology.
"Sun and its product lines will be around for a long time no matter what happens to Sun as a corporation," said Dana Gardner, a senior analyst at The Yankee Group, in Boston. "Sun might have to shrink and reconstitute itself, but theres not too much risk of it going away." Click here to read an interview with Sun President and Chief Operating Officer Jonathan Schwartz about the Microsoft deal. To Gardner, Suns decision to work with Microsoft could allow the two companies to battle the momentum of the Linux operating system, particularly as it gains ground in the same enterprise data centers where Sun wants its Solaris operating system. He expects Sun and Microsoft to work together on more streamlined version of Solaris and Windows for the data center to thwart Linux. "I see a lot of signs that Sun is being bold in its thinking and addressing its structural issues and exploiting the changing and dynamic IT landscape," he said. Sun has not stayed away from management shake-ups. As part of its earnings news, it reshuffled top management that are reporting to Jonathan Schwartz, the right-hand man of chairman and CEO Scott McNealy, who was promoted to president and chief operating officer earlier in April. One of the executives leaving Sun is Neil Knox, executive vice president of volume systems products, who had led much of Suns efforts into supporting systems running x86 processors from Intel Corp. and Advanced Micro Devices Inc. To read more about Suns work with AMD, click here. Chief Technology Officer John Fowler will take over the part of the lower-end server business that uses x86 processors. While Fowler is well-suited to take on the role, the shift still could cause some disruptions, Haff said. "By all appearances (Knox) has done a very good job for them," Haff said. "I see Knoxs departure as a significant negative." Along with the management changes, the other major restructuring came from Suns decision to shift its UltraSPARC roadmap, said Jean Bozman, an IDC research vice president. Sun plans to cancel development of the UltraSPARC V processor and jump to a new technology called "chip-level multithreading" following next years planned launch of UltraSPARC IV+, Bozman said. The change in chip plans was a likely casualty of the need to cut development projects. "In the end it was a decision about how many projects you can run and still restructure company and reduce overhead and R&D costs," Bozman said. Read more here about Suns plans for UltraSPARC. For enterprise IT managers, Suns continued losses and major shift do cause pause when they are considering whether to start new relationships with the vendor, Haff said. Sun needs to show recovering financial results within the next fiscal year, or even sooner, he said. Suns fiscal year ends on June 30. Shares of Sun stock on Thursday close down 3 percent at $4.42 per share. Gardner said the biggest impact of Suns sustained financial doldrums could be the outcome of a continued drop in its stock price. "If the stock goes down quite a bit more, then it becomes a takeover target," he said. And a potential suitor could shake things up even more. Check out eWEEK.coms Server and Networking Center at for the latest news, views and analysis on servers, switches and networking protocols for the enterprise and small businesses.
Matthew Hicks As an online reporter for, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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