ShoreTel Reveals Bullish Plans for Europe

By Sara Driscoll  |  Posted 2007-10-09 Print this article Print

The IP PBX vendor looks to replicate U.S. growth in Europe through its unified communications strategy.

ShoreTel is planning for aggressive growth in Europe, with hopes of mirroring its U.S. strategy in the region.

The IP PBX provider is looking to more than triple growth in Europe, according to Mark Swendsen, managing director EMEA.
"We want to be the equivalent size in the UK and Europe that we are in the U.S.," he said in an interview with eWEEK. "We have very aggressive targets for where we want to be within the next four years. We want to grow our channel to enable us to this do and double our number of partners by next July."
Read the full story on Channel Insider: ShoreTel Reveals Bullish Plans for Europe
Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached

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