Continuing its recent momentum, Sun Microsystems says it expects to be generating 10 percent operating profit in the future, but that is dependent on a number of factors.
PALO ALTOSun Microsystems expects to start generating 10 percent operating profit in fiscal year 2009, but that is dependent on a number of factors, such as continuing to move the company away from its history of being a "walled garden," CEO Jonathan Schwartz said at a media event here on March 23.
Schwartz said, "We do not believe in walled gardens, as you cannot tell a customer what product to buy. For example, we believe Solaris is excellent, so why limit it to just running on Suns servers?"
Click here to read more about Sun Microsystems direction in the server and storage spaces.
Sun can now also sell to "100 percent of the customers in the world. We have products that a shoe shop in any mall in the world can actually use. The question is how we view who we want to sell to. We are a small company in a gargantuan market," Schwartz said.
Suns business model is based on the fact that every day more people join the Internet, which is becoming more local and meaningful to a massive diversity of people in the world on a daily basis, he said.
"So, Suns goal is to make the network affordable and accessible to all of these people. If we want to have a future business we are going to need to have a lot of people coming online, which drives the network and creates opportunity for us. The network, by definition, is becoming more open and competitive every day," Schwartz said.
Suns Project Blackbox is a portable data center that combines storage, computing and network infrastructure in a modular unit. Read more here.
The network today is dominated by cell phones, followed by PCs, Schwartz said, noting that "Google was the single company responsible for lowering the cost of the network by subsidizing the cost of consumer products with advertising revenue."
Sun is the only systems vendor in the marketplace with its own operating system, and firmly believes that innovation is its differentiator, he said. If a technology under development in its research and development labs does not meet that "innovation" criteria, the question Schwartz asks is why this was not being outsourced, he said.
"I dont believe in thin clients because I have never seen a truly thin client. Clients are getting richer and richer every day. Also, no self-respecting developer that I know today buys developer tools," Schwartz said.
Hewlett-Packard has put its faith in thin clients. To read more, click here.
To open a global business on the Web now costs nearly nothing, Schwartz said, giving as an example the proliferation of blogs, which have a global reach.
Schwartz also pointed to a number of network computing trends, such as the rise of the general-purpose system, differentiation through research and development, massive parallel threads, and brutal efficiency.
Oracles move to try and take market share from Red Hat with its Unbreakable Linux strategy has had very little impact because of the growing barriers to entry of an operating system, he said. "It is very difficult for a company to just come out with a new server operating system," he said.
Schwartz said his priorities were making more money, increasing volume and value, re-enlisting "champions," leveraging more partners and accelerating Suns business.
Is the real purpose of Oracles Unbreakable Linux strategy to break Red Hat? Click here to read more.
Michael Lehman, Suns chief financial officer, spoke next, saying Sun needs to be viewed as financially successful by its enterprise customers.
"Revenue, gross margin and operating expenses are the three levers that Sun has to grow the company, and the tenor has changed, with people now asking us when we are going to make the 10 percent operating profit number," he said.
In addition to gaining market share, Sun also plans to lower operating expenses over time, Lehman said, noting that Suns move to Oracle 11i
was the single biggest lever the company had to reduce operating costs.
"As we generate more cash, we will principally use that cash to grow the business, part of which will be buying new assets that add value for us," he said.
During a question and answer session, Schwartz was asked what had changed about Sun. "We are a much more transparent company now and focused far more clearly on market reality. We are also a little hungrier now and are more focused on profitability," he answered.
Sun has also been cutting research and development projects, including non-general-purpose operating system and infrastructure work, and some desktop-related work, Schwartz said.
Asked about Suns track record of acquisitions, Lehman said Suns history in this regard was "less than perfect and we have learned from our past mistakes and experience. But we now put our best people on those deals full-time, with the mandate of making the integration work," he said.
As to where growth was coming from, Schwartz said the bulk of the customer growth has been in small unit revenues, adding that Sun is also now gaining new customers. "A little over half of our try-and-buys
are customers that have never done business with us. We sell more units than we send out," he said.
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