Tech Data Helps VARs Track Opportunity
Tech Data calls renewals low-hanging fruit; opportunities just waiting to be plucked.Tech Data has delivered on its promise to offer an online tool to help VARs take advantage of sales that are as ripe as low-hanging fruit renewal opportunities for manufacturer-branded service agreements and warranties. The distributor, based in Clearwater, Fla., first announced plans for the free online tool during its partner conference in May. MyOpportunityTracker provides partners with the information they need to win those sales. It follows on the heels of another successful online tool, MyOrderTracker, which allows VARs and their customers to view shipment tracking information under the VARs brand. Tech Data said the tool leverages its own transactional database to provide each reseller with its own renewal opportunities for services and warranties.
"Hundreds of millions of dollars worth of manufacturer service agreements and warranties sold by resellers go unrenewed each year," said Doug Riccardi, director of IT at Tech Data, in a statement. "Thats because resellers have a difficult time tracking the expiration dates for every service and warranty they sell, as well as what specific products those agreements covered and to which customers they were sold. With MyOpportunityTracker, resellers no longer have to spend time and resources tracking these valuable revenue opportunities."