The Rise of Open

By eweek  |  Posted 2006-04-03 Print this article Print

Source"> How has the rise of open-source virtualization changed the way VMware operates? There is the belief, for example, that VMware Player and VMware Server—those free products youve rolled out—are in response to Xen and the fact that its free. I would disagree with that. What VMware is about is growing adoption of virtualization, and Im quite proud of the fact that our virtual infrastructure offering is so functional, so robust, so complete a virtual infrastructure that we can take a basic partitioning product like VMware Player and VMware Server—which is better than anything else thats out there from other people—and give it a way. Its also a tribute to the business model of software, where you have a low cost-to-manufacture that its not necessarily possible in other industries.
So its a combination of the fact that we have managed to move forward so rapidly as a company in terms of the depth and breadth of our offerings that we can turn around and these sort of starting-point virtualization products away. Its also made possible by the fact that its software.
So for us, its about letting people try virtualization. We have an amazing high conversion rate of people who demo our virtual infrastructure, and then turn around and buy it. We know that the virtual infrastructure is just so darn valuable to our customers that if more people try it and adopt it, it will be good for us and it also will be great for the whole ecosystem thats growing up around virtualization. How has the response been? Its just been huge, in the millions of downloads of these products. And a huge percentage of the people downloading them were never VMware customers before. So its a whole new segment … of the population thats trying out virtualization, and liking it and using it. What does that tell you about the status of virtualization in the market? Theres a really strong awareness of virtualization in the industry today, and people also trust it, they know it works, they know its going to give them huge value. But I think were in the early stages of massive adoption, and its clear to me that everyones going to run in virtualized environments. So now were at the point where everyones looking at it, "OK, Im going to use this. Im going to try it and figure out how to deploy it." What needs to be done to continue the momentum? Just continuing to expand, leveraging the virtualization platform. For instance, were coming out with a lot of system-level functionality, like dynamic distributed resource management, consolidated backup, built-in cluster management, automatic failover. What you can see happening is a whole new way to run your systems thats better and more powerful, but that leverages the virtual infrastructure. As that grows out and everyone fully leverages that, and presents it to the customer in a very easy-to-use way, that will just grow the market that much more. The really exciting thing weve seen is launching the virtual appliances, which is a huge boon for the customer because they get this preconfigured, ready-to-run software stack that can even be remotely updated and managed, and thats a scenario where youre going to see huge growth. … As these become widespread, the easy ability to share and manage software and to get solutions ready to go, thats going to accelerate the adoption. Next Page: The future of virtualization.


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