NEWS ANALYSIS: Microsoft's Windows 8 is slated to be the biggest software launch of the year. But its success or even its possible failure will be determined by several factors.
Windows 8 is slated to hit store shelves on October 26. On that day, hardware
manufacturers will start releasing a number of Windows 8 devices, including
notebooks, desktops, and even tablets, will be made available. Microsoft, after
years of promoting the software as the next big development in its operating
system division, will finally have the chance to prove that it
can actually deliver on Windows 8's lofty promise
Outside of Microsoft, there are many peopleâboth industry observers and analystsâthat
are trying to handicap the operating system's chances of success. Many of them
are already predicting how the Windows 8 roll out will go.
But perhaps that's a mistake. Windows 8 hasn't even launched yet. There are a host
of factors that will play into the operating system's chances of succeeding in
the marketplace. Neglecting to consider these factors would be a grave mistake.
These are the factors that will have a hand in Windows 8's success or failure.
With Windows 7, Microsoft lost its way in the tablet market. With Windows 8,
however, it's making it clear that it wants to be a strong player in that
space. In fact, the company itself has announced its own tablet, the Surface,
to take on Apple's iPad. Tablets
could very well make or break Windows 8
2. An eye on Windows 7
Windows 7 came out of the gate at launch with a purpose: fix the issues that Windows
Vista created. After becoming the top-selling Windows version to this point in
Microsoft's history, it became clear that Windows 7 could deliver. But given
that success and its popularity, could
it actually hurt Windows 8
3. What's the overarching pitch?
It's not clear right now what Microsoft's overarching pitch is for Windows 8. It's a
new operating system, sure, but why should customers want to adopt it? More
importantly, why should those folks buy a Windows 8 PC over a Mac? Until
Microsoft makes clear what customers need to know, its software might be in
4. Enterprise desire
The corporate world has been moving at an exceedingly rapid clip towards
technologies that, years ago, it wouldn't even consider adopting. However,
Windows is still a corporate favorite. The big question now, though, is how
long will it take before enterprise adoption of Windows 8 gathers momentum?
With many companies upgrading recently to Windows 7, their desire to add a new operating
system now might be somewhat diminished.