iMac Reigns Supreme in Apple Computer Lineup: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2010-07-27 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Although Apple offers several different computers, the company's all-in-one iMac offers the best experience of any Mac on the market.

Apple has finally updated its line of iMac computers. The updates include the addition of Intel's latest Core i3, Core i5 and Core i7 processors. The new iMacs also boast ATI's Radeon HD 5750 GPU to improve the graphical prowess of the all-in-one computers.

Even better, the iMac starts at the relatively affordable price of $1,199, and goes up to $1,999 for the quad-core model. The computers come with Apple's Magic Mouse, which allows gesture control when scrolling around a page. 

Apple's update to the iMac line is impressive. And it underscores just how important the iMac is to Apple's financial performance. The iPhone and the iPad might get all the attention, but computers still stand at the heart of Apple's business. They are central to its success as a hardware provider of premium products that attempt to be better than the competition. 

Perhaps that's why the iMac is so important, and why Apple ensures that the device is the best and most appealing computer it sells. Here are 10 reasons why the iMac is so special: 

1. It's space-saving 

Although the screen is big-21 inches or 27 inches, depending on the model-that's all there is to an iMac. There isn't a tower that owners will need to stick under a desk, and even the keyboard and mouse that come with the device are designed to save space. In the increasingly crowded tech environment, saving space and maximizing productivity are extremely important. And, thanks to its design, the iMac provides that. It's the ultimate space-saver. 

2. The quality is there 

The iMac is a high-quality computer that isn't easily bested by competing products or by other Macs. The iMac is self-contained, high-powered and can achieve the kind of market appeal that much of the competition can't match. Plus, it runs Mac OS X, which for most home users is an ideal operating system. The Mac Pro is nice, but it's too expensive for the average consumer. And although the MacBook Pro is widely regarded as a great computer, it appeals to a different customer. The iMac is simply the best all-around computer Apple sells. 

3. Who needs a tablet? 

Some might say the iPad, Apple's wildly popular tablet, is the device that could eventually kill the iMac. After all, the tablet provides similar functionality, but does so with the option to be mobile. It's a fine argument, but it doesn't hold up. The iPad is designed for a different customer base. Plus, it lacks the kind of functionality that the iMac can provide. Yes, it's a nice product that any consumer would be happy with, but until it can allow users to edit video and have a full-fledged Office experience, it won't match the iMac. 

4. The screen is beautiful 

The iMac's big, beautiful display is one of the reasons why it's the best computer Apple offers. Unlike Apple notebooks, which have relatively small screens, the iMac comes with either a 21.5-inch display or a 27-inch display. In either case, the iMac delivers outstanding views that captivate customers as soon as they set their eyes on it. And that is perhaps the beauty of the iMac. Rather than focus on the specs, Apple makes users focus on the big screen that dominates its face. It's a smart move, and it makes the company's all-in-one the most coveted offering it has. 



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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