IT Management: 10 Things Microsoft Can Do to Redefine Itself

By Don Reisinger  |  Posted 2010-05-26 Print this article Print
10 Things Microsoft Can Do to Redefine Itself

10 Things Microsoft Can Do to Redefine Itself

by Don Reisinger
When Microsoft executive J Allard announced that he was leaving the software giant, he sent a letter to the company's employees. In that message, Allard said Microsoft should look for talent that will "redefine" what the company has become. He indicated that doing so would be best for Microsoft as it prepares to take on Apple, Google and other competitors that will crop up over the next decade. Allard's comments make a lot of sense. Microsoft is the same company that it was when Windows 95 was released, as the company quickly became the biggest story in the industry. Since then, Microsoft has attempted to reinvent itself in some ways, but time and again, it has failed. It's still the big software company that controls the operating system and office-productivity markets. That's not necessarily a bad thing, but that won't last forever. Microsoft needs to redefine itself. And it needs to make it clear to both consumers and the competition that it's here to stay. Here's how.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel