AccuCard Service Can Pay Off
Corex Technologies is betting that paying for a contact management service will pay off with customers.With AccuCard for Outlook, the latest of its contact management applications, Corex Technologies is betting that paying for a contact management service will pay off with customers. About a month ago, when reviewing Plaxo Contacts, I questioned Corexs policy of charging for a service to keep contact information up-to-date from within Microsoft Outlook. The AccuCard for Outlook 1.0 software and service combo became available for download earlier this month and costs $49.95 per year.
According to Tom Stearns, Corexs director of marketing, company research indicated that customers trusted that information would remain private and secure if the service had a fee. In retrospect, I have to say that I agree. Im more inclined to trust that paying for the service provides the necessary cash to prevent a company from selling my information. From a value perspective, $50 is not a lot for someonesuch as a salesperson with hundreds, if not thousands, of contactsto spend.