Anne Reiten

 
 
By eweek  |  Posted 2001-08-20 Email Print this article Print
 
 
 
 
 
 
 

Despite market conditions, Reiten is very bullish on the ASP sector, as she leads IBM's ASP Prime program, the company's so-called incubator for ISVs that want to migrate to the ASP model.

Global ASP Business Area Leader

IBM

Elevator Pitch: Despite market conditions, Reiten is very bullish on the ASP sector, as she leads IBMs ASP Prime program, the companys so-called incubator for ISVs that want to migrate to the ASP model.

Claim to Fame: "Launching and developing IBMs ASP Prime globally."

Current Challenge: "Ties back to what my customers challenge is: Driving end-user demand to our ASP partners."

Worst Career Move: "Moving to Detroit for one year on a temporary assignment after living in Paris for three years."

Last Book Read: "Blur: the Speed of Change in a Connected Economy" by Stanley M. Davis. Its about how everything is blurring together. Nothing will be an individual connected service.

 
 
 
 
 
 
 
 
 
 
 

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