Ask.com to Lay Off 130 Workers, Close 2 Offices
Barry Diller of IAC has decided enough is enough: Ask.com will not compete against Google in search and Web indexing any longer. The strategy shift back to Q&A content means 130 engineers will lose their jobs, and one of the other search companies will handle Ask.com's needs. Who? Ask.com isn't saying.Search portal Ask.com is eliminating 130 engineering workers from its payroll and consolidating its workforce in one location in Oakland, Calif., over the next few months, the company announced Nov. 9. The company's strategy now is to have a focus on question-and-answer content--something it had been doing in the past, but it now means it will no longer compete with Google and others in algorithmic search and indexing of the entire Internet. The two offices being closed include Edison, N.J., and Hangzhou, China.
"We know that receiving answers to questions is why Ask.com users come to the site, and we are now serving them in everything we do," wrote Doug Leeds, president of Ask.com-US in a blog post explaining the restructuring. "Unfortunately, this absolute focus means that we need to stop investing in things outside of providing users with the best answers, including making the huge capital investment required to support algorithmic Web search development. This investment in independent Web search is not required by our strategy, nor is it required in the marketplace."