Group Helps VARs, Integrators Grow
The Small and Medium Business Technology Network was created from the realization that there are strength in numbers.After 12 years of being the go-to computer guy in his familys Southern California chemical business (not to mention, serving as its general manager), Jim Locke decided it was time to branch out on his own. In 2000, he started JW Locke & Associates, an IT consulting business catering to small and midsize companies in a variety of industries, not just those in chemicals. Viral marketing and a handful of current clients from Lockes days moonlighting as an IT consultant helped give JW Locke its start. Yet Locke says it was tough for the small company (initially consisting of just himself and his wife) to compete with similar small integrators in the Los Angeles area, cover all of the bases and gain any real traction.
Click here to read a Q&A with Jim Locke about why partnerships are vital.