How to Increase IT's Value Proposition Within Your Organization (
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Nowadays,
CIO responsibilities have expanded beyond what was formerly expected of
them. Today's CIO has responsibilities that include aligning IT and
business goals, delivering on competitive differentiation and
developing new go-to-market strategies and technologies. So how does IT
management use its unique position to spur business innovation? Let's
look at four methods that CIOs can use to increase IT's value
proposition within their organization.
Method No. 1: CIOs can drive technology investments that help better align IT and business goals
According to a recent online poll
of 500 IT executives, the following represents areas where IT expects
to have the most impact over the next year: customer relationships
(acquiring, retaining), new-market offerings, user workforce
productivity and company operating costs. The
number one business goal, regardless of industry or business unit,
continues to be sales. In the past, understanding the customer was a
burden typically placed on the sales and marketing teams. But that
statement is no longer true.
The conclusion that we can draw
from this is that enterprise collaboration is vital. In a world where
cross-functional team discussion about business processes and customer
needs are key, companies with a collaboration platform and strategy in
place will have a definite competitive advantage. The 21st-century CIO
is expected to not only support employees but also sales, customer
service and other interdepartmental teams that focus on the customer.
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