How to Use Twitter and Social Networks in Your Business

By Eric Lundquist  |  Posted 2009-07-01 Email

Ziff Davis Enterprise v.p. Eric Lundquist interviews IBM's Sandy Carter at this year's ( Marketing Profs business to business conference in Boston. Sandy Carter is Vice President, SOA & WebSphere Marketing, Strategy and Channels for IBM Corporation and author of the SOA technology book: "The New Language of Business: SOA & Web 2.0." In the interview, she explains that by bringing business discipline to the new era of social networks including Twitter and FaceBook, business marketers can develop new customer channels that can lead to increased sales and customer satisfaction.

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Since 1996, Eric Lundquist has been Editor in Chief of eWEEK, which includes domestic, international and online editions. As eWEEK's EIC, Lundquist oversees a staff of nearly 40 editors, reporters and Labs analysts covering product, services and companies in the high-technology community. He is a frequent speaker at industry gatherings and user events and sits on numerous advisory boards. Eric writes the popular weekly column, 'Up Front,' and he is a confidant of eWEEK's Spencer F. Katt gossip columnist.

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