IT Leads Company Boards' Investment Priorities in 2012
A Gartner report finds investment in IT is top of mind for enterprise executives, who are looking to boost business competitiveness.Investments in IT shared the top spot for the highest investment priority in 2012, tied with investments in sales, according to the second annual Gartner-Forbes 2012 Board of Directors Survey. Half the board directors surveyed were willing to invest in IT as a means to change the rules of competition as they focus on prioritizing customers, core competencies and competitive advantage. Building better ways to drive the business forward through better core competencies, working on sustaining competitive advantage, innovation and a customer-centric approach to business were the top priorities of the 175 board members interviewed for the survey, which took place in March and April 2012. Eighty-six percent of respondents said they believe that IT's strategic contribution to the business will increase by 2014.
"Board directors clearly have a top priority to invest in IT and leverage IT for competitive advantage," Jorge Lopez, vice president and distinguished analyst at Gartner, said in prepared remarks. "These forward-looking and proactive attitudes are being made although more than half the survey respondents replied that they are preparing for a market recession. It underlines the fact that that the investments they plan to make are essential to growth and even survival, and that they are willing to throw the investment gauntlet down now, rather than later."