Leveraging Web 2.0 to Recruit
At one time it was about big job boards, but recruiting now is about meeting the candidates where they are.Historically, recruiting has not been a particularly transparent process. Organizations looking to hire put a job description out on a Web board such as Monster, CareerBuilder or Dice, and candidates apply on that limited information alone. The vast majority are rejected without ever knowing why. "In effect, corporations are basically screening people out. Candidates don't feel like they're being recruited into organizations, or being made to feel wanted," Zach Thomas, an analyst with Forrester Research, told eWEEK.
Though Web 1.0 recruiting technologies such as big job boards and vendor-powered ATS (application tracking systems) on corporate career sites have been effective in increasing efficiency and driving down recruiting costs, in the Web 2.0 world, candidates want more texture in the recruiting processtransparency, unedited content, answers to user-submitted questions and communication that is not only top-down.