Social Nets for Business, Marketing

By Eric Lundquist  |  Posted 2009-11-25 Print this article Print


Social Nets for Business

Consumer social networks are not ready to operate inside a business where items such as security, compliance and monitoring are required. Sorry, but that is the truth. However, there are lots of interesting vendors coming to the rescue with social networking products designed for business. Try out a few.

Social Net Monitoring for Marketing

Your marketing department needs help big time. A lot of the conversation about your company is taking place beyond the reaches of traditional marketing research capabilities. If you gain some knowledge about social network monitoring, you can finally get that promotion you've been looking for.

IT Infrastructure Financing

How does your company buy, lease or license its products and services? Don't leave that discussion to your CFO and associated bean-counters. A crunched economy means you have a lot more negotiating leverage than you realize.

IT Infrastructure Disposal

And while you are leaning on your vendors, make sure they are willing to take back your old equipment and provide documentation that those old boxes were disposed of in an environmentally acceptable way. You can be both green and save your company a lot of hassle at the same time.

Toss Out the Old, Bring in the New

It really is time to go through your application inventory and toss out old, rarely used apps. It is also time to start planning to create and deploy the business applications that truly can give your company the business advantage it needs in a rebounding marketplace.

Since 1996, Eric Lundquist has been Editor in Chief of eWEEK, which includes domestic, international and online editions. As eWEEK's EIC, Lundquist oversees a staff of nearly 40 editors, reporters and Labs analysts covering product, services and companies in the high-technology community. He is a frequent speaker at industry gatherings and user events and sits on numerous advisory boards. Eric writes the popular weekly column, 'Up Front,' and he is a confidant of eWEEK's Spencer F. Katt gossip columnist.

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