Understand Whats Being Used and Why
However, it's also important to know why employees are
bringing their gadgets to work. "When they're using consumer products
during the day, why are they doing it?" asked Lori Wizdo, vice president
of marketing at Knoa Software.
Wizdo cited as an example a company that created a knowledge
base for its call center. "Agents would open the call center application
knowledge base every day, but not use it," she said. "They went to
the Internet instead."
Wizdo said the agents found that using an Internet search
engine was easier and faster than using the knowledge base, so the company
eliminated it. "They were able to understand what the agents were actually
doing."
Using consumer electronics and other consumer products may
mean that you're not providing the right tools to your users. "End users
will seek out and find best solution," Wizdo said. "If all of the
sales force is starting to use Hotmail, instead of the company e-mail system,
it's a symptom of a problem," Wizdo said. "There's something wrong or
inadequate about the tools you're giving the company."
According to Wizdo, one of the best ways to get a handle on
how employees use consumer products is to monitor what they're doing. Wizdo
said monitoring tools, such as those provided by her company, can give an
important look into why employees aren't using the enterprise tools you gave
them and instead are using products they bought themselves. "Are the end
users using the tools you've given them to do the job?" Wizdo asked. "Are
they using a different set that they've self-selected? What are the choices the
employees have made? Do they have risks or costs, or should they be made best
practice?"
In many cases, Wizdo said, employees bring their own tools
to work because the ones selected by the company don't work well, or they may
not work at all. "Why aren't they using the tools? Am I not using Outlook
Web Mail because it takes 10 times as long as Hotmail? Can I remediate it? Is
it creating behaviors you don't want? Are the end users using the technology
well? Are they making errors, stumbling through?" Wizdo said the answers
to these questions can tell a company whether it's made the right choices in the
tools it provides, and whether the tools are working as they should.
But Wizdo also said companies should think twice before
banning all such employee-provided solutions. "If you shut it all down,
then you're shutting down innovation, too," she said. Wizdo pointed out
that in many cases consumer tools are far ahead of their enterprise
counterparts in terms of innovation. She suggested that with proper monitoring
and controls, companies can benefit two ways: by letting employees pick up the
costs of the tools they need, and by benefiting from the innovation they bring.
Neal of the Leading Edge Forum Executive Program suggested
that rather than fighting against consumer technology, companies find a way to
embrace it, and a way for employees to participate in making the new
technologies work within the organization. He contended that companies need to
work with employees to reach agreement on how new technology should be handled.
To do this, he recommends two rules:
1.
Don't embarrass the company
2.
Your responsibility for data does not end; you have to
make sure it doesn't get harmed.
"People are going to figure out how to do their job,"
Neal said. "They'll either do it with you or without you." He added
that getting people to understand their responsibility for the company's
information and getting their agreement to protect it will go a long way to
easing the problems created by consumer technology.
Of course, that doesn't mean not having controls. You still
need to insist that mobile devices can be wiped if lost, that data loaded on
portable and mobile devices is encrypted and that you will monitor what is
copied to those devices so you can maintain their compliance status. But rather
than forcibly limiting what people can do with their personal devices, it makes
a lot more sense to make it possible for people to incorporate the devices they
want to use into their daily work lives. It saves the company money and, if
done right, it won't hurt security.








