PARC Names Veteran Xerox Executive as New CEO

By Chris Preimesberger  |  Posted 2011-01-11 Print this article Print

Steve Hoover will take over Feb. 1 for Mark Bernstein, who had held the top PARC executive position for 31 years.

Sixteen-year Xerox veteran Steve Hoover was introduced Jan. 11 as the new chief executive officer of the company's Palo Alto Research Center.

Hoover's appointment follows previous CEO Mark Bernstein's retirement from PARC. Bernstein had held the position for 31 years, guiding the think tank through its formative years and to its incorporation as a wholly owned, yet independent, subsidiary of Xerox in 2002.

Hoover joins PARC from its parent company, where he was most recently vice president of the software and electronics development group in Rochester, N.Y. In that role, Hoover directed more than $175 million of research and development investments that support multiple software and electronics platforms for some 30 Xerox products.

Hoover's new position is going to entail as much sales and marketing responsibility as research, due to PARC's longtime entrepreneurial approach. PARC has served as an IT incubator of sorts for a number of different startups in the green IT, Web development, IT infrastructure and network communications businesses.

"I've spent my career at Xerox in innovation, in one way or the other," Hoover told eWEEK. "The toughest thing to do is to take an existing big business and get it to invest in new technologies and create new business opportunities. I've done that over my time at Xerox on the innovation and engineering sides.

"PARC is in the business of innovation. That is their business model: How do we invest and innovate for our clients, for other companies, for the government? How do we do it with startups, and how do we do it with Xerox?"

With Xerox since 1994

Hoover joined Xerox in 1994 and has held a variety of research, development, and engineering positions, including vice president of the Xerox Research Center of Webster, N.Y. There, Hoover, was responsible for research and development in services, imaging, cross-media, and hardware technologies that advance Xerox's document technology, solutions, and services portfolio.

"Steve is not only a respected researcher but also an effective leader," said Sophie Vandebroek, Xerox chief technology officer and president of the Xerox Innovation Group.

Hoover received his bachelor's degree from Cornell University and master's and Ph.D. degrees from Carnegie Mellon University. He will take over the CEO position on Feb. 1.

PARC celebrated its 40th birthday on Sept. 23, 2010 with a half-day event at its San Francisco Bay area foothills campus.

In 2002, PARC was incorporated as a wholly owned yet independent subsidiary company of Xerox. Currently, PARC has a long list of customers, with about 40 percent of its business from Xerox and 30 percent from government contracts. Its 2009 revenue was about $60 million.

Many familiar inventions were dreamed up at PARC, including the graphical user interface for computers, laser printing, computer programming languages, Ethernet networking and VLSI (very large-scale integration) circuit design.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel