Prospering amid the rubble
Banker estimates that between them, Yantra and Optum now produce about $40 to $60 million in annual revenues. Optums products are used a lot in hosted distribution, warehousing, and transportation applications. Lucent Technologies is a key Optum partner, Banker said. Savi specializes in international SCM/L applications.Yantra software is currently being used by Circuit City, Best Buy, and other major retailers for new multichannel sales applications that use the same back-end ordering system for both Web-based and brick-and-mortar stores, said Mike Grandinetti, Yantras senior VP and chief marketing officer.Click here to read why Circuit City wont be moving to RFID any time soon. Grandinetti recalled the days when at least 400 software vendors populated the overall SCM/L market. "There was an absolute feeding frenzy by VCs. The vast majority of companies went under, and some of those that now remain are floundering," he said "The supply chain market got a black eye," Banker concurred. "People thought that it was over-hyped, and that real ROI wasnt there." Banker has divided the new LV&C category into four main categories: supply, demand, international visibility and reverse and service logistics. So what sets this LV&C software apart from the earlier SCEM products? "The alerts generated are now much more geared to specific, complex business processes," Banker said. Successful products have also met customer requirements that they readily integrate with supply partners existing IT systems and provide visibility into trading partners supply chains, he said. Next Page:What will RFID Contribute?