The Seattle area is leading the way in bringing high-tech innovations to hotels and their guests.
As one of the
core high-tech hubs in the nation, Seattle is making a splash as a hotspot for
delivering more diversified technology experiences for the hotel industry.
such as Amazon and RealNetworks headquartered in Seattle, and Microsoft in
nearby Redmond, Wash., the area has been a leading corridor of high-tech
activity as veterans of these companies, along with entrepreneurs coming out of
the University of Washington have sprouted startups
the emerging technology hub of Seattle, the city's South Lake Union
area is home to the new headquarters of Amazon.com, numerous biotech
companies and one of the country's most wired hotels. Recognizing the ever-growing
need for additional bandwidth, the Pan
Pacific Hotel Seattle
provides guests complimentary access to what
has been rated among the fastest Internet service providers in the country to
supplement the hotel's other tech offerings.
want the option to be connected, whether they are traveling for business or
pleasure," said Kini Parente, director of sales and marketing for the hotel. "We
recognize hotel Internet connections, and unexpected Internet connection fees,
are a point of frustration for travelers. Connecting with CondoInternet.net
positions the property to set an industry standard and provide the best service
available to our residents and guests."
hotels have struggled to keep up with growing demand for bandwidth for guests
and conference attendees. As the popularity of file sharing, smartphones, VOIP (voice
over IP) phone calls and video streaming increases, hotels are often unable to
provide the bandwidth and connectivity speed expected.
According to Speedtest.net
Pan Pacific Hotel Seattle offers its complimentary ultra-high-speed 100M bps Internet
access to guests through the country's fastest Internet service provider,
Parente said Condointernet.net can, on short notice, provision competitively
priced connectivity for up to 1GB per second (1,000M bps) if a client required
this kind of access. And as one of only two hotels in Seattle served by
CondoInternet.net, Pan Pacific Hotel Seattle has a clear advantage over
competitors when it comes to providing bandwidth for technology-intensive
and bandwidth are extremely important for business travelers and those attending
events at our hotel," David Sullivan, general manager of Pan Pacific Hotel
Seattle, said in a statement. "Guests often need to stream video, collaborate
online and share large files, and the hotel is now equipped to meet and exceed
the demands of even the most technology-intensive events."
Pacific Hotel Seattle's amenities include complimentary wired and wireless
broadband connectivity throughout the entire property, a flexible in-room workspace
with easy-to-access plugs, iHome docking stations and more.
Seattle also is the home of a new startup called buuteeq
which was founded in February 2010 by former Microsoft executives Forest Key,
Adam Brownstein and Brian Saab, and officially launched in January 2011.
Buuteeq offers its Digital Marketing System, or DMS, for independent hotels.
The subscription-based buuteeq DMS fuses technology with online marketing savvy
to help hotels reach more guests, persuade them with great marketing and put
more heads in beds. The system enables independent hotels to create and manage
high-performing Websites, mobile and social channels, promotions and
reservations-all from one place, company officials said.
In a press
release describing its launch and new service, buuteeq said hotels today are
challenged to boost occupancy rates above the 55 percent average that typifies
the industry. Buuteeq was designed to help independent hotels, in particular,
raise that number by empowering them with tools to generate digital marketing
that reaches guests where nearly all hotel discovery and buying decisions are
made today-on the Web, mobile phones and in social networks.
analysts estimate that nearly $30 billion of hotel business was booked online
in 2010. And buuteeq's SAAS (software as a service) approach gives independent
properties access to a scalable, cloud-based solution that delivers the high
level of marketing support previously available only from multiple high-cost,
single-purpose services, the company said.
DMS is an integrated system designed specifically to address the ways guests
search for hotels online. It includes four main components: a CMS (content
management system), digital distribution, online reservations and BI (business
intelligence), buuteeq officials said. Independent hotels simply upload photos,
videos, maps and other assets; enter the room, location, seasonal promotions
and other data through an easy-to-use Web-based "back office;" and can choose
to populate a variety of marketing channels-Web, Facebook, mobile applications,
booking engines and more-with that data using proven formats.
"We know from
industry research that guests demand direct engagement with a hotel's brand
online, but what they find there often turns them off," Adam Brownstein, CEO of
buuteeq, said in a statement. "Almost 40 percent of travelers say they avoid
staying at certain hotels because of a Web experience that makes them feel
uncomfortable about booking. The buuteeq DMS gives hotels a simple way to reach
guests directly with the property details and great user experience they need
to make confident, on-the-spot purchase decisions."
is the heart of the buuteeq DMS.
The back-office user interface makes it easy for hotel staff to enter/upload,
edit and modify information using rich interactive forms. As localization is
key to success in reaching global travelers, buuteeq translates all content
into multiple languages as chosen by the hotel and seamlessly maintains
multiple-language versions of the hotel's marketing materials, the company
said. The system includes flexible administration and automatic versioning,
backup and recovery.
populate the CMS, buuteeq automates digital marketing channels, presenting
hotel information and images in optimized formats for Web, mobile, smartphone
applications, tablets, Facebook, e-mail and search/display advertising, the
company said. As it is based on modern, industry-standard presentation formats rather
than Adobe Flash, all the marketing materials are discoverable through search
engines and viewable on all relevant consumer devices, buuteeq said.
guests' desire to find, explore and book a property directly with the hotel, buuteeq
includes an integrated online reservation system, which reflects all seasonal
pricing and promotions as they are centrally managed by the CMS. The system can
also be integrated with a hotel's existing third-party-booking engine to enable
integration between the buuteeq DMS and existing reservation and property-management
applications. Additional near-term features will include CRM and affiliate
to buuteeq's BI tools helps hotels gauge marketing effectiveness, through reports
of each marketing channel, Web traffic insights, campaign-specific reporting
and search-engine optimization. These insights can be used to further optimize
promotion terms and availability, and seasonal changes in pricing.
has been in development for the last year with dozens of hotel customers
worldwide who have been live on the system for several months. Launch customers
include boutique hotels in Asia, North America and Latin America.
the Garden Court Hotel in Palo Alto, Calif., adopted buuteeq to launch its
spring 2010 $10 million remodel opening. "We went with buuteeq initially
because it gave us complete control over our Website and we didn't have to wait
or rely on an outside source to make changes," Susanne Smith, director of
marketing at the property, said in a statement. "With buuteeq, I can log into
the system and make changes whenever I want, preview the changes and then
release them to our Website as well as to our Facebook page. With a lot less
effort than before, I'm getting much better-looking, better-performing
amazed at how buuteeq has changed our business," Cecelia Liu, co-owner of the
LiAn Lodge, a luxury hotel in Guilin, China, said in a statement. "We have a
16-room property, but it's still a challenge to fill every room, even in the
high season. Since we changed our Website over to buuteeq, our referrals from
search engines and social networks have gone way up, and we're giving guests
the right information, images and access to have them book directly."
buuteeq subscriptions run from a free Facebook-only solution, up through comprehensive
packages ranging from $3,000 to $15,000 per year.
headquartered in Seattle, buuteeq has engineering resources in Palo Alto, and
Beijing, China, and operation centers in Austin, Texas and Santiago, Chile.