Social Media Marketing, SEO Top Small-Business Investment Priorities
Sixty-seven percent of SMBs surveyed plan to create or improve their Web presence, including SEO and SEM, an increase of 7 percent from the prior year.While opinions vary on the pace of the economic recovery, 55 percent of small and midsize businesses (SMBs) surveyed reported their business had either already recovered from the recession or expected to recover within the next six months. Those numbers are even more encouraging for businesses with 20 to 99 employees, as 62 percent reported recovery now or within six months, according to a recent Valpak survey conducted by Research Now, a market research firm. Survey results indicated business is picking up on Main Street, and in response, businesses are thinking about what tactics to use to grow their sales-advertising, promotions, staffing and more. An overwhelming number of businesses said they planned to increase their business marketing/advertising activities to grow. When it comes to advertising, every dollar counts for SMBs, and budgets are limited with an average spend of around $17,000 annually.
According to survey results, 67 percent plan to create or improve their Web presence, including search engine optimization (SEO) and search engine marketing (SEM), an increase of 7 percent from prior year. Additionally, 57 percent plan to use social media marketing (an increase of 7 percent from the prior year). Fifty-four percent plan to increase direct mail and email marketing, 45 percent plan to implement a customer-loyalty program and 36 percent plan to increase the use of deals, discounts and specials.