Maddening multimedia

By eweek  |  Posted 2004-12-20 Print this article Print

Maddening multimedia

Site designers have had an adequate amount of time to figure out the difference between advertising (which has to engage a persons attention) and Web content (which ought to address the needs of someone whos already there by choice). A splashy multimedia home page is like a marching band at the entrance to a grocery store: It merely takes up space and wastes the time of someone whose only purpose is to find decision support information or have an opportunity to make a transaction.

The issue isnt merely aesthetic. Self-indulgent multimedia content makes it harder to screen sites for malware and to deliver content to alternative devices or to visually impaired users. Lets demand more focus on serving the content consumer.


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