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Tech Trends That Should End - ' DRM lockdown ' (
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DRM lockdown
The proliferation of fast, affordable broadband Internet connectivity should be a dream come true for sellers of electronically deliverable content.
Unfortunately, the largest content ownersrepresented by the RIAA and MPAAhave chosen to interpret this dream as a nightmare and to engage potential customers with subpoenas instead of service offerings.
Too many content owners are opting to sit on their assets and wait for the coming of a perfect, unbreakable digital rights management schemeone that cannot possibly exist. Any DRM scheme that would allow for the broad control over users that the entertainment industry craves would be far too intrusive for consumers to stomach.
The worlds conglomerate content owners should stop worrying and love the Net, opting for a more permissive, open path. The customersand profitswill follow.
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