The Growing Need for Real Time Analytics

For years, business intelligence has provided valuable information to help executives and managers make decisions to increase sales, improve operations, and seize new business opportunities. With the quickening pace of business today and the need to make faster decisions based on more timely data, companies are complementing this data using information mined from social networks, mobile sensors, and even location-based information from smartphones. To get the best value from this wealth of new data sources, the data analysis must be done in real time. This allows decisions to be made based on the true conditions at that particular time.