Tripping on Light Fantastic
The part of your brain that craves pleasure is easily bored. When people get alternating teaspoons of Kool-Aid and water, their brains go into ho-hum mode; when the Kool-Aid comes in an unpredictable pattern, the nucleus accumbens (which seems to drive ad
The part of your brain that craves pleasure is easily bored. When people get alternating teaspoons of Kool-Aid and water, their brains go into ho-hum mode; when the Kool-Aid comes in an unpredictable pattern, the nucleus accumbens (which seems to drive addictive behavior) pays attention. Maybe thats why IT spending has slowed: The industry has run out of ways to surprise us. Its not fun anymore. Hyperlink spreadsheets to documents? Done that. Read e-mail from anywhere? Expected. Publish a presentation to an intranet site? Of course. Attend a nationwide seminar while sitting at your desk, connected by browser and telephone? Why tolerate anything less convenient?Fortunately, there are people who can still surprise meand whose work will maintain accustomed rates of growth in the things we can do.









