eWEEKs Future

By Wayne Rash  |  Posted 2009-11-11 Print this article Print


eWEEK's future

The eWEEK print publication of today looks very different from the PC Week of 25 years ago.

With the advent of the Web-and later the widespread availability of broadband and robust mobile devices-print became a poor vehicle for news. The publication shifted from news to news analysis and, now, to Labs-based product evaluation-reflecting the increasing need for unbiased, expert testing of the technology that is now driving business, not just supporting it.

But is eWEEK still relevant in these days of failing magazines, the disappearance of print and the profusion of blogs?

"There is a lot of value in what print provides to our audience," said Debra Donston, the current editor of eWEEK. "There are things you can do in print that you can't do online. But the converse is also true. eWEEK the print publication is just one element in a media ecosystem that provides our audience with 360 degrees of insight into enterprise technology."

Lundquist added that the real secret to eWEEK's long-term success will be offering many ways to use the information it provides.

"I think if you look at the future, rather being than one big publication or Website, there will be a whole range of ways to communicate with the buying community," he said. "This will include seminars, video and all those engagement models. It's as successful as when we went from print to the Web; now it will be face-to-face seminars, Webcasts, virtual trade shows, online community activities, blogs, forums, social networking sites and so on."

Lundquist noted that eWEEK will have to find a way to be relevant and important on all those platforms.

"What's exciting is all the directions we can go in to offer relevant content to our audience," said Donston. "eWEEK-and PC Week before it-has been a very important resource for IT professionals. We take that job very seriously, and we'll continue to do so."

Wayne Rash, who first wrote for PC Week in 1985, is an eWEEK Labs contributing analyst.

Editor's Note: This story was changed to clarify eWEEK Labs' role in the 1994 discovery of a flaw in Intel's Pentium. eWEEK Labs' benchmarks were used to help determine the severity of the problem.


Wayne Rash Wayne Rash is a Senior Analyst for eWEEK Labs and runs the magazineÔÇÖs Washington Bureau. Prior to joining eWEEK as a Senior Writer on wireless technology, he was a Senior Contributing Editor and previously a Senior Analyst in the InfoWorld Test Center. He was also a reviewer for Federal Computer Week and Information Security Magazine. Previously, he ran the reviews and events departments at CMP's InternetWeek.

He is a retired naval officer, a former principal at American Management Systems and a long-time columnist for Byte Magazine. He is a regular contributor to Plane & Pilot Magazine and The Washington Post.

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