Increase Cost-Effective Web 2.0 Scalability
Best practice No. 4: Increase cost-effective Web 2.0 scalability
To make Web 2.0 work within the enterprise, companies need to increase scalability and there are a number of best practices to achieve this. First, enterprises can scale out over a number of smaller machines in a clustered environment, or they can leverage low-cost, high-availability through a Web farm architecture.
Second, enterprises need to look for tools that separate and partition content to manage different types of content or code-for example, internally-deployed content or user-generated content (UGC). Lastly, enterprises can replicate for scalability across different offices or geographies.
Best practice No. 5: Engage customers in their channel of choice
Just as employees have their own preference on how they like to work and access information, so do customers. The Web offers multiple content platforms, but open-source ECM enables enterprises to publish and access content in the tools their customers are using (for example, using Facebook to engage customers through social interaction instead of direct mail).
By using open-source ECM solutions to manage Web 2.0 sites, corporations can now get more out of their current tools and open up the rest to participation. With open-source ECM, employees will have the liberty to use Web 2.0's freedom of speech to provide valuable feedback for the business, as well as have the ability to assemble teams with customers without interference.
In return, with this approach, customers will become part of the decision-making process and allow software vendors to design the most imaginative products and services based on direct feedback.
John Newton is Chief Technology Officer and co-founder of Alfresco. John is no newbie to the market, as he has had one of the longest and most influential careers in content management. Considered by many to be the father of enterprise content management, John is credited with inventing many of the concepts widely used in the industry today. In 1990, John co-founded, designed and led the development of Documentum, which became the leader in content management and was acquired by EMC. In 2005, he co-founded Alfresco. He can be reached at John.Newton@alfresco.com.