How to Make Web 2.0 Work Using Open-Source Enterprise Content Management - Increase Cost-Effective Web 2.0 Scalability (
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Best practice No. 4: Increase cost-effective Web 2.0 scalability
To make Web 2.0 work within the
enterprise, companies need to increase scalability and there are a
number of best practices to achieve this. First, enterprises can scale
out over a number of smaller machines in a clustered environment, or
they can leverage low-cost, high-availability through a Web farm
architecture.
Second, enterprises need to look
for tools that separate and partition content to manage different types
of content or code—for example, internally-deployed content or
user-generated content (UGC). Lastly, enterprises can replicate for
scalability across different offices or geographies.
Best practice No. 5: Engage customers in their channel of choice
Just as employees have their own
preference on how they like to work and access information, so do
customers. The Web offers multiple content platforms, but open-source
ECM enables enterprises to publish and access content in the tools
their customers are using (for example, using Facebook to engage
customers through social interaction instead of direct mail).
By using open-source ECM solutions
to manage Web 2.0 sites, corporations can now get more out of their
current tools and open up the rest to participation. With open-source
ECM, employees will have the liberty to use Web 2.0's freedom of speech
to provide valuable feedback for the business, as well as have the
ability to assemble teams with customers without interference.
In return, with this approach,
customers will become part of the decision-making process and allow
software vendors to design the most imaginative products and services
based on direct feedback.
John Newton is Chief Technology Officer and co-founder of Alfresco.
John is no newbie to the market, as he has had one of the longest and
most influential careers in content management. Considered by many to
be the father of enterprise content management, John is credited with
inventing many of the concepts widely used in the industry today. In
1990, John co-founded, designed and led the development of Documentum,
which became the leader in content management and was acquired by EMC.
In 2005, he co-founded Alfresco. He can be reached at John.Newton@alfresco.com.
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