Novell also launched a new initiative to engage more deeply with the open-source community and on Monday launched the Novell Forge Web site, a developer resource that it hopes will draw developers into the Novell product fold. Through the Novell Forge site, developers will be able to download, modify, exchange and update open source code released by Novell; share projects and ideas with the broader Novell development community; and participate in vertical market and technology communities.Messman added that Novell is also now strongly targeting the developer community. While the company has not had a strong developer program until now, largely because it wasnt calling on the application development side of IT departments, that has changed as a result of the Web services application development tool set and application server it got through its acquisition of Silverstream. In other product news, Messman said that Novells secure identity management solution is getting some good traction and the company is winning some big deals like the one with the StarAlliance of 16 airlines, which calls for Novell to put their passenger identity management programs under one umbrella. In addition to these product initiatives, Novell has introduced a new marketing campaign as well as an initiative to develop closer relationships with its customers to ensure the products it develops are on target, Messman said. The company has also moved to a "named" account strategy where the number of accounts held by each salesperson has been reduced so they can spend more time servicing those accounts. In addition, Novell has turned some of its smaller accounts over to the channel. "We have also re-engaged the channel, which is very important to us as we built the company on the back of the channel many years ago. This will also raise our visibility in many ways," he said. Getting the message out to its customers, making them aware of its product capabilities and giving them a migration path that includes both NetWare and Linux are the greatest challenges Novell faces over the next year, Messman said, adding that revenue growth will be the ultimate test of the success of its strategies.
The site will host Novells existing open-source projects, like its DSML support for eDirectory and the UDDI Server. Other open-source additions to the site will be announced later this year, Kris Magnusson, who chairs Novells open-source review board, told eWEEK.