Developer Resource

By Peter Galli  |  Posted 2003-04-15 Print this article Print

Novell also launched a new initiative to engage more deeply with the open-source community and on Monday launched the Novell Forge Web site, a developer resource that it hopes will draw developers into the Novell product fold. Through the Novell Forge site, developers will be able to download, modify, exchange and update open source code released by Novell; share projects and ideas with the broader Novell development community; and participate in vertical market and technology communities.
The site will host Novells existing open-source projects, like its DSML support for eDirectory and the UDDI Server. Other open-source additions to the site will be announced later this year, Kris Magnusson, who chairs Novells open-source review board, told eWEEK.
Messman added that Novell is also now strongly targeting the developer community. While the company has not had a strong developer program until now, largely because it wasnt calling on the application development side of IT departments, that has changed as a result of the Web services application development tool set and application server it got through its acquisition of Silverstream. In other product news, Messman said that Novells secure identity management solution is getting some good traction and the company is winning some big deals like the one with the StarAlliance of 16 airlines, which calls for Novell to put their passenger identity management programs under one umbrella. In addition to these product initiatives, Novell has introduced a new marketing campaign as well as an initiative to develop closer relationships with its customers to ensure the products it develops are on target, Messman said. The company has also moved to a "named" account strategy where the number of accounts held by each salesperson has been reduced so they can spend more time servicing those accounts. In addition, Novell has turned some of its smaller accounts over to the channel. "We have also re-engaged the channel, which is very important to us as we built the company on the back of the channel many years ago. This will also raise our visibility in many ways," he said. Getting the message out to its customers, making them aware of its product capabilities and giving them a migration path that includes both NetWare and Linux are the greatest challenges Novell faces over the next year, Messman said, adding that revenue growth will be the ultimate test of the success of its strategies.

Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at


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