The broad consumer market is also starting to become a major new audience for Sun, and is providing a huge new opportunity for the company. "Java is everywhere. We have made progress with automobile companies, printer companies, with handsets and back-end servers. "The market is beginning to tip as there are no handset markets or carriers who do not see Java as having a role in their products and business," he said.Some 60 percent of computers that ship today ship with Suns Java Virtual machine installed and not Microsofts version. "There have been more than 36 million downloads from Java.com since last June. This is now averaging some 7 million a month and some 30 million unique visitors to the site every month," Schwartz said. There are now four notable trends in Suns market, he observed. "Firstly, everyone is moving forward with Web services and Java Web services. The evolution of our platform for this is stronger than it has ever been, and our J2EE application server is an example of that. We are seeing some 55,000 copies of this being downloaded a week [up from 5,000 a week in November], and it is now free for them to deploy," Schwartz said. Secondly, security and identity is a big deal. "Sarbanes Oxley will be a huge driver, as viruses and Sarbanes Oxley are essentially about the same thing: knowing where the content is coming from and who the source is," he said. Thirdly, messaging consolidation is a big trend area, with many people looking at replacing their Microsoft exchange environments. The fourth trend area is content delivery, Schwartz said. According to the executive, the business value for Sun lays in volume, which drives everything in IT. "Its what Sun did to IBM, its what Intel and Linux are potentially doing to Sun, and it is what we will do to Microsoft. But volume without monetization doesnt create wealth for our shareholders, he said. Check out eWEEK.coms Linux & Open Source Center at http://linux.eweek.com for the latest open-source news, reviews and analysis. Be sure to add our eWEEK.com Linux news feed to your RSS newsreader or My Yahoo page:
Handsets will be 2 megabits going forward, enough to download a movie or watch broadband-delivered content. "This is a huge deal for us as we are finally seeing the evolution off handsets and onto other consumer devices, all the way to automobiles, and onto the consumer desktop," Schwartz said.