Google looks to extend its market from computers to mobile phones
by designing brand-image ads that are smaller to fit on phone screens.SAN FRANCISCO (Reuters) - Google Inc said on Wednesday it has
introduced brand-image ads for mobile phones, in a bid to extend beyond
the computer-based Web market into the emerging market for advertising
on phones.
In a statement on the Silicon Valley company's Web site, the company
said it had designed mobile images to look like standard graphical
display ads for desktop computer Web pages, but made them smaller to
fit on mobile phone screens.
The company said all mobile image ads are targeted according to the
keywords users type into phones to search for information. The ads are
priced on a cost-per-click basis, and must link to Web pages optimized
to work on mobile phones.
Only one image ad is displayed on each mobile page, a move to that appears designed to limit clutter on small screens.
"For advertisers, mobile image ads serve as a branding tool and have
shown to have good click-through rates," Alexandra Kenin, a product
marketing manager, for Google Mobile Ads said in a blog post on the
company's site.
Mobile image ads are available in 13 national markets: Australia,
China, France, Germany, India, Ireland, Italy, Japan, Netherlands,
Russia, Spain, the UK, and the United States, Google said.
(Reporting by Eric Auchard; Editing by Carol Bishopric)
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