10 Things We Learned from the Microhoo Fallout - Yahoo Will Jump into Bed with Google

By Clint Boulton  |  Posted 2008-05-07 Print this article Print
Slide 3

2. Yahoo Will Jump into Bed with Google

Normally unthinkable for a company trying to grow its search and advertising share, Yahoo was scared enough of Microsoft to jump into the arms of Google. Well, not officially, but the two vendors did complete a two-week test run of Google paid search terms on Yahoo's search engine. Ultimately, this threat proved too great for Microsoft.

Microsoft's decision to step away from its attempt to acquire Yahoo won't be the end of the saga. Here are some lessons learned and some speculation about the future.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel