Buzz for Business

By Don Reisinger  |  Posted 2010-02-10 Print this article Print

5. It can go mobile

Google Buzz works on a mobile phone. Users can update their status and set their locations from their mobile device. Most importantly, they can find other Google Buzz users around their location with the help of their phone's built-in GPS function. Admittedly, that functionality can be found in several other tools that integrate with social networks. But it's a nice option to have for those perpetually on-the-go.

6. It's more FriendFeed than Twitter

Although Google Buzz is undoubtedly targeting Twitter and Facebook, the service seems far more similar to FriendFeed than any other. Like Google Buzz, FriendFeed allows users to update their status, share photos and videos, and communicate with others on the site. FriendFeed offers far more customization, and integrating other social networks on the service is simple, but the way in which Google Buzz handles and displays content is awfully similar to FriendFeed. Rest assured, there are elements of Facebook and Twitter built into Google Buzz, but they're not as obvious.

7. Buzz is coming to businesses

According to Google, it plans to bring Buzz to the enterprise and educational institutions at some point in the future. The service seems ideally suited for the corporate world. By allowing users to easily communicate with one another and collaborate on products, Google Buzz could become a serious contender in the enterprise-productivity market. Unfortunately, though, Google wouldn't say when it will be offered to enterprise users.

8. Buzz suggestions are done right

One of the complaints some folks have with Twitter is its friend-suggestion tool. Rather than help its users find people that they might know or might like to receive updates from, Twitter handpicked individuals to include in the suggestion list. Unlike Twitter, Facebook does it right. Its friend-suggestion tool makes it extremely easy to find friends and acquaintances. The same can be said for Google Buzz. Rather than choose random folks to follow, it analyzes a user's list of followers to find others they might know. It adds value to the service.

9. It's all about real-time

Google Buzz delivers updates in real-time. When a user's follower updates their status, it automatically shows up on Google Buzz. To some, that might be overwhelming, since folks working in the software will see updates appear out of the blue. But being able to see what others are discussing immediately is a nice feature that should help users stay engaged with the service.

10. No Facebook integration

Although Google Buzz boasts some integration with Twitter, users won't be able to share content with Facebook. It's a glaring omission. Facebook is the de facto leader in the social-networking market. If Twitter is integrated into Google Buzz, it would seem only natural that Facebook would be too. For now, it's not. And there's no telling if that will change anytime soon.


Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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